the concept behind the brand

  • the concept behind the brand

    Abraham Maslow's hierarchy of needs is a topic within motivational theory in psychology.  It is the core concept behind my brand.  I took AP Psychology my senior year in high school.  That is the first time I had learned about Maslow's hierarchy of needs and connected to that theory.  In this blog post, I am going to explain some of the principles behind the idea and why I named my brand Climbing Maslow.